Although YouTube isn’t the only alternative in video distribution, it’s tough to deny that if YouTube was a search engine, it’d be the 2nd search engine in the world trailing only Google.
A solid statement could be made for developing and optimizing video for SEO events, particularly if you believe virtually how much time you dedicate to content marketing to pull together rankings for web pages. Given the measure of competition on the written web, ranking for video in YouTube may be much easier and acheive top spots in YouTube as an added bonus often mean equally appealing position in Google’s universal search results.
Although YouTube isn’t the only alternative in video distribution, it’s tough to deny that if YouTube was a search engine, it’d be the 2nd search engine in the world trailing only Google.
A solid statement could be made for developing and optimizing video for SEO events, particularly if you believe virtually how much time you dedicate to content marketing to pull together rankings for web pages. Given the measure of competition on the written web, ranking for video in YouTube may be much easier and acheive top spots in YouTube as an added bonus often mean equally appealing position in Google’s universal search results.
Optimizing YouTube Videos for SEO
The YouTube algorithm banks on 3 signals whilst ranking your videos within YouTube’s search results:
1. Text in your titles and descriptions.
2. Number of views, and recent trending.
3. Ratings.
Although video isn’t new to the web, a lot of marketers and business organization flunk to make the best use of tools and social networks that will take their video and SEO results to the next level. If you’re going to invest time and money in promoting your SEO crusades this year, do yourself a favor and embark on considering video in your marketing mix.
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